(New York, NY) – The Flatiron/23rd Street Partnership Business Improvement District (BID) and Baruch College will host the annual Business Assistance Forum on Tuesday, October 25 at Baruch College’s William and Anita Newman Conference Center. This year’s event will focus on the role of digital media and technology for business growth.
Baruch College President Mitchel Wallerstein will deliver opening remarks, followed by a keynote address by Sabrina Kizzie, Professor of Marketing and Social Media at Baruch College’s School of Continuing and Professional Studies (CAPS) and at the Steven L. Newman Real Estate Institute in the Zicklin School of Business. The event also will feature a networking breakfast with informational resources for small business.
Who: Sabrina Kizzie, Professor of Marketing and Social Media at Baruch College’s School of Continuing and Professional Studies (CAPS) and at the Steven L. Newman Real Estate Institute in the Zicklin School of Business; Flatiron/23rd Street Partnership Executive Director Jennifer Brown; and, District business leaders and community members
When: Tuesday, October 25, 2016
8:00 – 10:00 AM
Where: Baruch College’s William and Anita Newman Conference Center
151 East 25th Street, 7th Floor
The event is free and open to the public, but RSVPs are required. Register online at http://bit.ly/rsvpBAF2016 by Monday, October 24th.
“One of our priorities at Baruch College is to nurture small businesses in New York City,” said Christina Latouf, Vice President for Communications at Baruch College. “We are proud to be able to provide free expertise in small business development to the community as a way to further economic vitality.”
“The BID’s Business Assistance Forums are terrific platforms for local small business owners to network and learn about the latest tools and tactics that will help them achieve their goals,” said Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership BID. “We thank Baruch College, General Assembly, and ThoughtMatter, and all of the resource table participants, for providing their support and expertise.”
Following opening remarks, there will also be workshops presented by ThoughtMatter, General Assembly, and Baruch College’s Division of Continuing and Professional Studies (CAPS). Attendees may choose to attend one of four workshops focused on technology and digital marketing.
The workshops are: Building a Brand in the Age of Social Media (with Jessie McGuire, Executive Director of Strategy of ThoughtMatter, and Trenton Kenagy, Executive Creative Director of ThoughtMatter); Fundamentals for Facebook Marketing (with Terry Rice, Digital Marketing Instructor at General Assembly, and Founder of Brooklyn Digital Marketing); Facing Your Marketing Goliath (with Spider Graham, Founder & CEO of Trainingcraft, Professor at Baruch College, and author of “Advertising Interactively” and “Fishing from a Barrel”); and, Leading and Managing People (with Denise Patrick, Professor of Communication Studies at Baruch College).
The U.S. Small Business Administration, Office of Emergency Management, NYC Business Solutions, Division of Business Services (SBS), Baruch College’s Field Center for Entrepreneurship and School of Continuing and Professional Studies, Flatiron/23rd Street Partnership, and the New York City Department of Consumer Affairs will have resource tables at the event.
To learn more about Flatiron/23rd Street Partnership, visit: http://www.flatirondistrict.nyc/
About the Flatiron/23rd Street Partnership
The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area’s reputation as one of New York’s most vital and exciting neighborhoods. This is accomplished by maintaining a clean and safe environment for the district’s businesses, residents and visitors; by spearheading area improvement projects; and by marketing the diverse business and retail options in this vibrant and historic neighborhood.
Learn more at www.FlatironDistrict.nyc
Facebook: FlatironDistrict.nyc/facebook
Twitter & Instagram: @FlatironNY
Email: info@flatironbid.org
