Project Renewal Celebrates Renovations and Renaming of Historic Supportive Housing Near Times Square

New York City homeless services nonprofit Project Renewal hosted a ribbon-cutting ceremony at its 307-unit supportive housing building at 351 West 42nd Street in Manhattan, to celebrate a $15 million renovation and the official naming of the building—which was once the historic Holland Hotel—as Geffner House, after former Project Renewal CEO Ed Geffner. The project was funded by the New York City Department of Housing Preservation and Development (HPD). “Thanks to Ed Geffner’s extraordinary vision and leadership, Project Renewal turned this run-down building into one of the nation’s first and largest supportive housing sites in the 1990s,” said Project Renewal President and CEO Mitchell Netburn. “Ever since, we have been privileged to provide quality permanent housing and comprehensive support services to formerly homeless and low-income New Yorkers. We are thrilled to unveil this latest renovation project and to honor Ed’s legacy with the renaming.