Around 2004, John Martin and Anthony Martinez worked at the big nonprofit SoBro and tey were looking for Bronx-related posters to decorate their offices with. They couldn’t find any. So, after mulling this for a bit they rented a helicopter – no kidding – and took aerial images of the Boogiedown that they then sold on a website. Mainland Media was born.Seven years later, the Bronx-loving entrepreneurs who met at Horace Mann High School in Riverdale, Felicia Reyes – mainlandmedia.net – art director/graphic designer. handles all of the design work.