In honor of Bike Month, tech accessories brand This is Ground and bicycle innovator Priority Bicycles are launching DayTrip, a popup shop in SoHo through the month of May at 246 Mott Street.
The store is open Tuesday-Saturday, 11am to 7pm and Sunday from 12pm to 6pm.
The DayTrip store concept represents the merging of This Is Ground’s innovative approach to simplifying daily organization and Priority’s take on simplicity for recreational bicycle riders.
The shop will feature signature products from each company, including Priority’s critically acclaimed low-maintenance, chain-free bicycles and This is Ground’s iconic leather goods. The exclusive, co-branded Mod 2 leather carryall designed specifically to fit bike tools will also be available.