Why hiring a journalist is the best move a startup can make.
Young tech companies today face a brutally competitive landscape — when you’re trying to breakthrough and get attention with your digital content, it can feel like yelling into a hurricane. Contently Editor-in-Chief, Joe Lazauskas, will kick off the event with an opening keynote that reveals how one counterintuitive move — hiring a journalist early-on — can give startups an outsized advantage over their competition and the ability to punch above their weight in the content arena.
Joe will lead a panel discussion with journalists-turned-content marketers including Wakefield Editor-In-Chief, Guy Cimbalo. Panelists will discuss the good, the bad, and the ugly of content marketing within tech companies.
They’ll discuss maintaining ethics while writing for a brand, transitioning from editorial to branded content, how traditional journalism techniques crossover to content marketing, and more.