On Nov. 28, #GivingTuesday, St. Jude Children’s Research Hospital will pop up an interactive event in New York City’s Flatiron District that invites New Yorkers and visitors to join St. Jude partners and celebrity friends Lily Aldridge, Nick Swisher and Laurie Hernandez to share how they #GiveThanks this holiday season. Visitors will also get the chance to peruse gifts that give back to the lifesaving mission of St. Jude.
The St. Jude Thanks and Giving Pop-Up, which is free and open to the public, will bring the mission of the renowned Memphis children’s hospital to life with inspiring installations, including a collaborative digital mosaic mural that will be brought to life throughout the day through real-time pictures taken by people sharing what they #GiveThanks for this holiday season. The interactive wall will populate with social media posts of visitors to the New York City event, as well as supporters globally using the #GiveThanks hashtag.
In addition, an exclusive showcase of holiday products that includes selections curated by Lily Aldridge will highlight gifts that give back directly to the hospital as part of the annual St. Jude Thanks and Giving campaign. The St. Jude #GivingTuesday space will also provide opportunities to learn more about the groundbreaking research and treatment taking place at St. Jude every day and how the public can get involved and support the St. Jude mission of finding cures and saving children.