The Two-Day Interactive Festival of Diverse Experiences, Panels, and Indulgences to
Empower and Delight Body, Mind, and So
POPSUGAR Play/Ground is a breakthrough two-day festival that will provide experiences that are playful and grounding by finding the ultimate happy place with this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, Yara Shahidi, and Gabby Bernstein.
Attendees will also be able to experience curated brand activations. Presenting partner, eye-love, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming.