The New Amsterdam City Swim (NACS) returns on June 12, 2016 for a second year in New York City with the mission to accelerate research in order to find the cause and cure for ALS. Following last year’s success of 400 swimmers, participants will jump into the Hudson River and swim one mile to raise money and awareness for the disease.
Consistent with past swims, money raised at this event will be donated to Project MinE, which has the objective to create the world’s largest open sourced DNA database. Project MinE’s ultimate goal is to identify genes that are associated with ALS in order to identify a treatment.
ALSA, the American organization for ALS, has pledged to double the money raised with a maximum of $500,000.
This year’s event will be co-hosted by Seth Herzog and Dion Flynn, both resident comedians at “Late Night with Jimmy Fallon.” The swim will end with a Finish Festival at Hudson River Park’s Pier 26 (at N Moore Street) in Tribeca where families can gather to celebrate NACS, enjoy live entertainment, and snack on free Ben & Jerry’s ice cream and Pepsi products.
The inspiration for NACS started when fourteen friends participated in an ALS charity swim across the Hellespont River in Turkey to support their friend Weert Jan Weerts (1970-2013) who had been diagnosed with ALS in 2006.
This passion led to organizing the inaugural Amsterdam City Swim in 2012, where over 1,100 swimmers jumped into the canals of Amsterdam, swam 2 kilometers, and together raised more than $922,000.
Check out the official announcement video for this year’s swim linked here, as well as a comedic take on the safety and cleanliness of the Hudson River (featuring Seth Herzog and Dion Flynn) linked here.
To join the swim in NYC on June 12, attend as a supporter, or donate, register at NewAmsterdamCitySwim.org. Start supporting the cause and #JumpInNYC.
For more information, please contact: Samuel.Nadell@Edelman.com
About NACS: It’s the mission of the New Amsterdam City Swim (NACS) to work together across boundaries, jumping in and swimming to accelerate research in order to find the cause and the cure for ALS. Inspired by Weert-Jan Weerts and all others fighting ALS.
About Project MinE: Project MinE’s ultimate goal is to identify genes that are associated with the disease. The function of these genes may lead to discovery of disease pathways for which treatment can be developed. In order to reach this ambitious objective, Project MinE plans to map the full DNA profiles of at least 15,000 people with ALS worldwide and compare them to DNA profiles of 7,500 control subjects to uncover associations between specific variations in genes and ALS. For more information about Project MinE, please visit www.projectmine.com
About ALS: Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease, Charcot disease, or motor neuron disease (MND), is a very serious and debilitating neurodegenerative disease. In patients with ALS, the motor nerve cells (motor neurons) in the spinal cord, brainstem, and brain progressively deteriorate and die. Because fewer signals are sent to the muscles by the dying nerve cells, the disease leads to progressive muscle weakness. After the nerve cells completely die, the patient is effectively paralyzed. As such, respiratory failure is the most common cause of death for people with ALS. Based on U.S. population studies, a little over 5,600 people in the U.S. are diagnosed with ALS each year (that’s 15 new cases a day). For more information about ALS, please visit: http://www.alsa.org