WHO: Outshine Frozen Snacks
WHAT: Give Some Good – an interactive billboard that invites passersby to get directly involved with donating produce to Feeding America
WHERE: Grand Central Station at Vanderbilt Hall
WHEN: Monday, May 4th – Wednesday, May 6th 7 a.m. – 7 p.m.
HOW: How does it work? It’s as easy as 1 – 2 – 3:
1. The “Give Some Good” billboard – the first of its kind in the United States – makes it easy for commuters and tourists alike to donate $1 with a simple and secure swipe of their credit card straight down the middle of the billboard.
2. Each credit card swipe unveils a video that shows how your donation will help make communities in need brighter.
3. Each $1 swipe of a credit card allows Feeding America to provide nine pounds of produce to those who need it most.