As an agency with 70% female employees, the women of BARKER love to challenge taboos. They’ll talk about anything “off-limits”– usually before noon. But when they were challenged with a new client, Bunion.com, their first reaction was unanimously, “Eww.” And their second reaction was, “Why did we just say eww?” The reality is that two thirds of women say they feel misunderstood by healthcare marketers. BARKER is planning to change all that with a surprising new website and campaign to launch Bunion.com.
Think THINX can have all the taboo-breaking fun? Wrong! Join LMHQ and the women of BARKER, one of the fastest-growing small agencies in the United States, for a breakfast fireside chat all about creating a beautiful new brand that talks to women honestly and candidly about an ugly issue.
As always with our women’s breakfast series, the coffee and bagels are on us!
The Women’s Breakfast Series is sponsored by Verizon.